COVID-19 update and our response


Hardoi Boards The Milk Express

May 16, 2019

Rural regions of India have always been the heartbeat of our nation, providing essential staple goods and produce for all, yet economic disparities between urban and rural areas continues to grow. In order to create a successful model of growth and development, it is necessary to come together, stay together, and grow together.


Under HCLSamuday, which started in April 2015 with a vision to create a sustainable, scalable and replicable model of rural development, we’ve been working towards empowering farmers of District Hardoi in Uttar Pradesh through various interventions. Since 2017, the project’s interventions in Dairy Value-Chain Development domain have helped 9000+ farmers across 175 villages to generate a total revenue of Rs. 26.71 Crore. The intervention today aggregates an average of 12,500 litres of milk per day.


This day marks as a proud beginning, as we join hands with Banaskantha District Cooperative Milk Producers’ Union Limited, Asia’s largest milk aggregator, which collects an average of around 50 lakh liters of milk every day and produces milk under the brands of Amul, Sagar & Banas. The Dairy Value-Chain Development intervention incubated by HCLSamuday over the last two years will now be carried out in collaboration with Banas Dairy. This partnership has the sole purpose of uplifting and empowering the farmers we support under our Dairy intervention and take this model toward greater heights of success.


Mr. Kamrajbhai R. Chaudhary, Managing Director, Banas Dairy said, “We were very keen to expand our operations in Uttar Pradesh and the model Samuday has implemented is praiseworthy. The processes are in place and we are happy to take over this project and turn it into a business model benefitting our farmers. We will provide good quality feed to Dairy farmers that will ensure that the quality of milk being produced improves significantly. It is the first time that Banas Dairy has collaborated with a CSR entity to reach farmers. I believe this project has great potential and we are excited to witness the results.”


At present, we’ve entered into this partnership for a period of three years, wherein the front end infrastructure of Banas Dairy will work toward giving Hardoi’s farmers the return on their produce directly to them, without the involvement of any middlemen. This model ensures that the associated farmers get 360° support, right from skilling & technical support to optimisation on the financial and marketing fronts of the model, and works towards empowering farmers by maximising their profits.


Speaking on the occasion, Project Director of HCL Samuday Ms. Navpreet Kaur describes, “Uttar Pradesh is the largest producer of milk in the country, contributing 17% to India’s total milk production. However, the dairy sector remains largely unstructured where small and marginal farmers, who produce minor quantities of surplus milk have no proper channels to sell that milk at best prices in the market. Also, the quality of milk often gets compromised with rampant adulteration. Samuday has been working towards implementing processes that would ensure that profits of milk marketing go to the dairy farmers directly instead of the middlemen. This partnership is a true success for Samuday as it proves that the concept we incubated is sustainable as a business and can be replicated in other parts of the State or the larger country. We are thrilled to partner with Banas Dairy, who is the largest supplier of milk to Amul.”


With the collaboration of Banas Dairy and HCLSamuday, Hardoi would now flourish at the pace it deserves and realise the dream of a Truly Developing India.

Training and Extension

Agriculture is a dynamic sector that deals with specialized knowledge which is ever changing. HCL Samuday regularly makes associated farmers aware of latest developments through Training and Extension intervention. The farmers are empowered to address existing issues and mitigate and adapt for future challenges.

With the objective of bringing agriculture technologies at farmers’ doorstep by establishing a ‘Center of Excellence’ in Uttar Pradesh, HCL Samuday is setting up Center for Agriculture Technology Transfer (CATT) in Hardoi district. It shall act as a ‘single window’ / ‘one stop support system’ aligning various interventions of state department of Agriculture with HCL Foundation as an intermediary and farmers as end users in a learning, decision making and problem-solving exercise.

Nutrition Garden

Nutrition Garden is a low cost, scientific model of home garden organically producing a variety of nutritious vegetables and fruits throughout the year. The primary objective of promoting nutrition gardens is to make ½ kg of fresh vegetables available for daily consumption to rural households. Secondary objectives include reduction in daily expenditure of HHs and increase in the consumption of green vegetables for improved nutrition.

2,714 households have benefitted by adopting a Nutrition Garden.

Community Mobilization and Institution Building

Interventions aimed at mobilizing community and facilitating institution creation lend long-term sustainability to the efforts for agriculture development.

     a. Farmer Clubs

Farmer Clubs are formed with the objective of propagating the idea of collective, uniting farmers in groups which work for the benefit of their community. 199 such clubs established so far under this intervention are providing a platform for knowledge dissemination and better market linkages.

        b. Farmer Producer Organisation

HCL Foundation is the promoting agency of Hardoi Kisan Producer Company Limited (HKPCL), a Farmer Producer Organization constituted in 2017 to address challenges faced by farming community in the project area. Comprising of 2,350 shareholders and governed by an 11-member board of directors, HKPCL registered a turnover of ₹ 6.85 crores in last financial year (2019-20).

       c. Vegetable Aggregation Points

Ensuring market is a crucial part of vegetable supply chain. To facilitate better linkages with market, 7 vegetable aggregation points have been set up across 3 blocks and regular communication is made to enable farmers to choose and opt for most suitable option. Realising better prices for produce, 917 Tonnes of vegetables, worth ₹ 1.30 crores, got aggregated at these centres in 2019-20.

       d. Farm Mechanization

Through Farm Mechanization, focus is on increasing income of farmers by improving affordability and accessibility of machines for precision agriculture. It is aimed at reducing farmers’ cost of cultivation and easing farm operations. Carried out in an entrepreneurial model, thus far 3,249 farms have been supported with advanced agricultural machinery and development of 45 entrepreneurs has been facilitated.

Crop Diversification

Due to lack of awareness and perishable nature of produce, few farmers practice vegetable cultivation. Crop Diversification intervention aims to bring sustainable income enhancement by adoption of diversified crop practices. HCL Samuday is pushing this agenda and the concurrent efforts made have engaged 13,500+ farmers so far in vegetable production.


After successful response of vegetable cultivation, various add-ons in Crop Diversification have been introduced so that farmers having disparate needs may opt for most suitable cropping pattern. These include –

  • Nano Orchard- a small area of land ranging from 840–1680 sqm is devoted exclusively for cultivation of fruit crops like Guava, Papaya, Banana, Apple, Ber and Thai Lime (seedless) along with vegetables taken as intercrop. 425 farmers have successfully established Nano Orchards.
  • Floriculture - promoting flower cultivation, HCL Samuday is propagating better practices and solving farmers’ erstwhile problem of unavailability of good variety. Marigold cultivation is being promoted under floriculture in project area.
  • VASUNDRA -Village Action for Sustainable Utilization of Natural Resource and Demonstration of Resilient Agriculture (VASUNDRA) has been initiated to enhance productivity of degraded fallow lands having high pH value. Adopting scientific methods of land reclamation through cultivation of resilient crops like Lemon Grass and Palmarosa combined with PH resistant horticulture crops like Amla, Ber and Lemon, so far 140 acres of land has been reclaimed.

Traditional Crop Promotion

Traditional Crop Promotion intervention focuses on training and demonstration of traditional crop farmers (Maize, Paddy, Wheat, Urad etc.) and bringing them under Package of Practices (PoP) based production system to increase productivity and adopt better crop management practices.

HCL Samuday has worked to enhance productivity by adopting soil and nutrient management, land development and institutional building for effective market linkages. 26,000+ farmers are currently engaged through this intervention and have adopted better practices on their farm.